ABOUT THE DOWNTOWN DOG PROMENADE
Organized by the Downtown Guelph Business Association and taking place in historic Downtown Guelph, the Downtown Dog Promenade takes place on September 20th 2025, 12pm to 4pm. Our event in 2024 brought over 1000 wagging tails and their humans to the Downtown core.
DATES AND HOURS OF OPERATION
Saturday September 20th, 2025
10am to 12pm Set up
12pm to 4pm The event!
4pm to 6pm Teardown
Vendors and are expected to be onsite, set up, and ready between the event times, no exceptions.
THE EVENT SPACE
The Downtown Dog Promenade takes place in and around St George’s Square and Market Square. The exact location of your booth will be decided by event organizers. Full details will be sent in September.
ACCESSIBILITY
The Downtown Dog Promenade takes place in entirely accessible spaces. Accessible washrooms are available.
VENDOR FEES
The fee for participation is $100. All proceeds go to Autism Dog Services.
PAYMENTS*
Payments are not included until acceptance is confirmed. Your fee can be paid by EFT, cheque or credit card. Should your application be successful, you will be notified by July 4th, 2025 Full payment by credit card only must be received by July 25th, 2025 to guarantee your spot.
*There is no HST added and no fees.
REFUNDS
No refunds will be issued.
EXPECTATIONS OF VENDORS
Exhibitors must provide their own 10 x 10 tents and tent weights. There is no hydro available.
Every exhibitor is responsible for designing their own booth in an attractive manner. Exhibitors are encouraged to add their personal touch to best reflect their merchandise.
All shelving, additional lighting, and anything else to best display merchandise is the responsibility of the vendor. No shelving, temporary structures or display stands are permitted outside the footprint of the booth
All exhibitors are expected to display a sign bearing their business name.
PROGRAMMING
There will be an exciting programming schedule to enhance the appeal of The Downtown Dog Promenade such as an agility course and a photo booth.
EVENT MANAGEMENT SUPPORT
Our event management team will oversee the planning, delivery, management, and marketing of this signature event. Exhibitors will receive marketing assets and the team are here to provide guidance by email before the event, and in-person during the event.
MARKETING AND PUBLICITY
The Downtown Dog Promenade is committed to extensively advertise, publicize, and promote the event to ensure high attendance. Local media and news outlets will be made aware of the event through press releases.
Vendor listings and information will be included in social media campaigns and vendors are encouraged to share campaign posts on their own platforms using the hashtag #DowntownDogPromenade and tagging @downtownguelph.
IMPORTANT DATES
Friday June 20th– DEADLINE FOR RECEIPT OF APPLICATIONS
Friday July 4th – NOTIFIED OF WHETHER YOUR APPLICATION HAS BEEN SUCCESSFUL
Friday July 25th– FULL PAYMENT FOR THE BOOTH MUST BE RECEIVED BY THE DGBA
THE WEATHER
The Downtown Dog Promenade takes place rain or shine. The organizer is not responsible for your display area or any damage caused by weather. Participation is at your own risk and you must sign a waiver on the morning of the event in order to participate.
QUESTIONS?
Email events@downtownguelph.com.
