ABOUT THE DOWNTOWN DOG PROMENADE
Organized by the Downtown Guelph Business Association and taking place in historic Downtown Guelph, the Downtown Dog Promenade takes place on September 21st 2024, 12pm to 4pm. Our inaugural event in 2023 brought over 1000 wagging tails and their humans to the Downtown core.

 

We seek to attract dog-friendly exhibitors who want to align their brand with this feelgood community event.

 

DATES AND HOURS OF OPERATION
Saturday September 21ST, 2024

10am to 12pm
Set up
12pm to 4pm The event!
4pm to 6pm  Teardown 

 

Vendors and are expected to be onsite, set up, and ready between the event times, no exceptions.

 

Applications will be accepted via our online form.

 

Deadline for applications is Friday August 2nd at 4pm.

 

THE EVENT SPACE

The Downtown Dog Promenade takes place in and around St George’s Square and Market Square. The exact location of your booth will be decided by event organizers.

 

ACCESSIBILITY
The Downtown Dog Promenade takes place in entirely accessible spaces. Accessible washrooms are available.

 

VENDOR FEES

The fee for participation is $100.  All proceeds go to Autism Dog Services.


PAYMENT SCHEDULE
Payments are not included until acceptance is confirmed.  Your fee can be paid by EFT, cheque or credit card.  Should your application be successful, you will be notified by August 14th, 2024.  Full payment must be received by Sept 9th, 2024, to guarantee your spot.

REFUNDS
No refunds will be issued.

THE SELECTION PROCESS

The Downtown Dog Promenade is a juried show.  Please be aware that applications from exhibitors will only be considered if they are accompanied by a detailed description.  Preference will go to exhibitors that offer an interactive experience.

 

ACCEPTANCE CRITERIA

The retail quality, uniqueness and mix of products and expertise on offer at The Downtown Dog Promenade plays an important role in the overall appeal of the event.  The following criteria will be considered:

 

  Expertise
Veterinarians and other pet care experts are encouraged to apply and provide advice and promotional materials to attendees.  You will be set up in an ‘Ask the Vet’ area and expected to offer free advice to attendees.

  

  Handmade

Products that are handmade by the vendor are given priority over those that are manufactured or made abroad.

 

   Retail Mix

We are looking for a wide range of product types.

 

   Quality

Products must be finished to a high standard.

 

   Price Range

We are looking for a range of variously priced products.

 

EXPECTATIONS OF VENDORS

Exhibitors must provide their own 10 x 10 tents and tent weights.  There is no hydro available.

 

Every exhibitor is responsible for designing their own booth in an attractive manner.  Exhibitors are encouraged to add their personal touch to best reflect their merchandise.

 

All shelving, additional lighting, and anything else to best display merchandise is the responsibility of the vendor.  No shelving, temporary structures or display stands are permitted outside the footprint of the booth

 

All exhibitors are expected to display a sign bearing their business name. 

 

PROGRAMMING

There will be an exciting programming schedule to enhance the appeal of The Downtown Dog Promenade such as an agility course and a photo booth.

 

EVENT MANAGEMENT SUPPORT

Our event management team will oversee the planning, delivery, management, and marketing of this signature event.  Exhibitors

 

will receive marketing assets and the team are here to provide guidance by email before the event, and in-person during the event.

 

MARKETING AND PUBLICITY

The Downtown Dog Promenade is committed to extensively advertise, publicize, and promote the event to ensure high attendance.  Local media and news outlets will be made aware of the event through press releases.

 

Vendor listings and information will be included in social media campaigns and vendors are encouraged to share campaign posts on their own platforms using the hashtag #DowntownDogPromenade and tagging @downtownguelph. 

 

IMPORTANT DATES


Friday August 2nd – DEADLINE FOR RECEIPT OF APPLICATIONS

 

Weds Aug 14th – NOTIFIED OF WHETHER YOUR APPLICATION HAS BEEN SUCCESSFUL

 

Friday September 6th – FULL PAYMENT FOR THE BOOTH MUST BE RECEIVED BY THE DGBA 

 

THE WEATHER

The Downtown Dog Promenade takes place rain or shine. The organizer is not responsible for your display area or any damage caused by weather. Participation is at your own risk and you must sign a waiver on the morning of the event in order to participate.

 

APPLY
Via our online form.

 

QUESTIONS? 

Email events@downtownguelph.com.