Please read and understand this information before following the link at the end to apply.
ABOUT THE DOWNTOWN DOG PROMENADE
Organized by the Downtown Guelph Business Association and taking place in historic Downtown Guelph, the Downtown Dog Promenade takes place on September 20th 2026, 12pm to 4pm. Our event in 2025 brought over 1000 wagging tails and their humans to the Downtown core.
DATES AND HOURS OF OPERATION
Saturday September 26th, 2026
10am to 12pm Set up
12pm to 4pm The event!
4pm to 6pm Teardown
Vendors and are expected to be onsite, set up, and ready between the event times, no exceptions.
THE EVENT SPACE
The Downtown Dog Promenade takes place in and around The Wooly Pub on Woolwich/Yarmouth Street and Market Square. The exact location of your booth will be decided by event organizers. Full details will be sent in September.
ACCESSIBILITY
The Downtown Dog Promenade takes place in entirely accessible spaces. Accessible washrooms are available.
VENDOR FEES
The fee for participation is $50 for a table at the ever-popular Wooly Pub, or $100 for a tent set up on either Yarmouth Street or Market Square.
PAYMENTS*
Payments are not included until acceptance is confirmed. Your fee is paid online by credit card. Should your application be successful, you will be notified the week of August 10th. Full payment by credit card must be received by August 21st, 2026 to guarantee your spot.
*There is no HST added and no fees.
REFUNDS
No refunds will be issued.
EXPECTATIONS OF VENDORS
Exhibitors setting up their own tent must provide their own 10 x 10 tents and tent weights. There is no hydro available.
Every exhibitor is responsible for designing their own booth in an attractive manner. Exhibitors are encouraged to add their personal touch to best reflect their merchandise.
All shelving, additional lighting, and anything else to best display merchandise is the responsibility of the vendor. No shelving, temporary structures or display stands are permitted outside the footprint of the booth
All exhibitors are expected to display a sign bearing their business name.
PROGRAMMING
There will be an exciting programming schedule to enhance the appeal of The Downtown Dog Promenade such as a costume contest, a stick library, an agility course, a photo booth and much more!
EVENT MANAGEMENT SUPPORT
Our event management team will oversee the planning, delivery, management, and marketing of this signature event. Exhibitors will receive marketing assets and the team are here to provide guidance by email before the event, and in-person during the event.
MARKETING AND PUBLICITY
The Downtown Dog Promenade is committed to extensively advertise, publicize, and promote the event to ensure high attendance. Local media and news outlets will be made aware of the event through press releases.
Vendor listings and information will be included in social media campaigns and vendors are encouraged to share campaign posts on their own platforms using the hashtag #DowntownDogPromenade and tagging @downtownguelph.
IMPORTANT DATES
Friday August 7th– DEADLINE FOR RECEIPT OF APPLICATIONS
Friday August 14th – NOTIFIED OF WHETHER YOUR APPLICATION HAS BEEN SUCCESSFUL
Friday August 21st – FULL PAYMENT FOR THE BOOTH MUST BE RECEIVED BY THE DGBA
THE WEATHER
The Downtown Dog Promenade takes place rain or shine. The organizer is not responsible for your display area or any damage caused by weather. Participation is at your own risk and you must sign a waiver on the morning of the event in order to participate.
SOUND GOOD? APPLY NOW!
Any questions? Please email events@downtownguelph.com.